Development Of A Decision Support System Based On Rule-Based Systems For Determining Marketing Strategies And Superior Products at Tombo Ngelih Cafe

Authors

  • Yogi Firdiyastomo Universitas PGRI Yogyakarta, Indonesia
  • Setia Wardani Universitas PGRI Yogyakarta, Indonesia
  • Rianto Universitas PGRI Yogyakarta, Indonesia

DOI:

https://doi.org/10.31316/astro.v4i1.7851

Abstract

Study This, aiming to develop a system supporting decision-making based on a rule-based system in determining marketing and product strategies, featured in Cafe Tombo Smile. Method used covering data collection through observation, interviews, and studies library, and an implementation system web-based using PHP and MySQL. The test results using ¬ black-box and alpha methods that well-recommended well recommendation,,, marketing and as as product product effective flagship.

Downloads

Published

2025-05-30

How to Cite

Firdiyastomo, Y., Wardani, S., & Rianto. (2025). Development Of A Decision Support System Based On Rule-Based Systems For Determining Marketing Strategies And Superior Products at Tombo Ngelih Cafe. APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL, 4(1), 31–42. https://doi.org/10.31316/astro.v4i1.7851

Issue

Vol. 4 No. 1 (2025): Applied Science and Technology Research Journal

Section

Articles

Citation Check

License

Copyright (c) 2025 Yogi Firdiyastomo, Setia Wardani, Rianto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions.
  2. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).