Pengaruh Cost Saving, Time Saving Dan Trust Terhadap Purchase Intention Melalui Perceived Value Pada Konsumen

Authors

  • Ilya Nafilah

DOI:

https://doi.org/10.31316/akmenika.v18i2.2145

Abstract

This study aims to determine the effect of cost saving, time saving and trust on purchase intention through perceived value. This research was conducted on consumers of Wedang Uwuh Beverage in Imogiri Bantul Yogyakarta. The results of this study indicate: 1) Cost Saving has a positive effect on Perceived Value, 2) Cost Saving has a positive effect on Purchase Intention, 3) Time Saving has a positive effect on Perceived Value, 4) Time Saving has a positive effect on Purchase Intention, 5 ) Trust has a positive effect on Perceived Value, 6) Trust has no positive effect on Purchase Intention, 7) Perceived Value has a positive effect on Purchase Intention.
Keywords: Cost Saving, Time Saving, Trust, Purchase Intention, Perceived Value

Downloads

Published

2021-12-29

Issue

Vol. 18 No. 2 (2021): AKMENIKA

Section

Articles

License

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. 
  • That it is not under consideration for publication elsewhere.
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.