The Potential of Teh Gurah SMEs in Bantul: A Community-Based Exploration

Abstract

This study explores the potential of Teh Gurah, a local herbal product innovated by an SME in Kampung Gurah, Bantul, Yogyakarta. Traditionally, gurah is a nasal detoxification method using herbal liquid, often avoided due to its invasive nature. In response, the local SME developed Teh Gurah, an herbal drink made from daun srigunggu, which enables detoxification through natural processes such as sweating and bowel movement. The aim of this activity was to assess the business potential and innovation trajectory of Teh Gurah, as part of the ICS 2025 community engagement program.

Using a qualitative descriptive approach, data were collected through observation, interviews with the business owner and local authorities, and documentation analysis. Prior to intervention, the SME operated manually in a non-standard home-based setting, producing only 50–100 boxes per month with limited branding and no digital marketing. After gaining BPOM and halal certifications and adopting machine automation, the SME increased its production capacity to 40,000 boxes per month and began limited online sales.

The findings highlight the SME’s potential in scaling traditional herbal practices into commercially viable health products. However, challenges remain in the areas of energy reliability, digital marketing, product diversification, and community involvement. The innovation has brought economic benefits and opened pathways for further empowerment, though strategic efforts are still needed to enhance sustainability and digital adoption. This case illustrates how traditional knowledge, when supported by minimal but targeted interventions, can evolve into a scalable rural enterprise.