Perlindungan Konsumen Dalam Pembelian Produk Online: Analisis Perspektif Hukum Perlindungan Konsumen di Indonesia
DOI:
https://doi.org/10.31316/jk.v7i1.4814Abstract
Abstrak
Membeli produk secara online telah menjadi aktivitas yang semakin populer di Indonesia. Namun, pembelian produk secara online sering kali menimbulkan permasalahan terkait perlindungan konsumen. Oleh sebab itu, hasil akhir dari pembuatan penelitian ini adalah untuk memahami bagaimana perspektif pembeli atau konsumen di Indonesia tentang perlindungan konsumen saat membeli barang secara online. Metode analisis yang dipakai dalam pembuatan penelitian ini adalah pendekatan normatif yang menganalisi regulasi-regulasi dan literatur mengenai perlindungan konsumen dalam pembelian produk online. Hasil studi menunjukkan bahwa terdapat beberapa ketentuan terkait hukum di Indonesia yang memberikan perlindungan kepada konsumen ketika mereka membeli barang secara online. Perlindungan ini mengatur tentang hak untuk mendapatkan informasi yang akurat dan jelas mengenai produk, mendapatkan produk sesuai deskripsi, dan mendapatkan jaminan atas kualitas dan keamanan produk. Meskipun demikian, masih ada yang masalah hukum tertentu dalam pembelian produk online di Indonesia. Beberapa kendala tersebut antara lain fluktuasi kemungkinan bahwa konsumen akan berperilaku tidak terduga, kurangnya pengawasan pihak berwenang dan fluktuasi kemungkinan kendala tersebut antara lain fluktuasi kemungkinan konsumen akan berperilaku tidak terduga, kurangnya pengawasan pemerintah dan fluktuasi kemungkinan sanksi yang ditawarkan kepada pelaku usaha yang melakukan pelanggaran.
Kata Kunci: pembelian produk online, perlindungan konsumen, peraturan perundang-undangan, fluktuasi
Abstract
Buying products online has become an increasingly popular activity in Indonesia. However, purchasing products online often raises issues related to consumer protection. Therefore, the end result of making this research is to understand how the perspective of buyers or consumers in Indonesia about consumer protection when buying goods online. The method of analysis used in making this research is a normative approach that analyzes regulations and literature regarding consumer protection in online product purchases. The results of the study show that there are several provisions related to the law in Indonesia that provide protection to consumers when they buy goods online. This protection regulates the right to obtain accurate and clear information about products, obtain products according to descriptions, and obtain guarantees for product quality and safety. Nonetheless, there are still certain legal issues in purchasing products online in Indonesia. Some of these obstacles include fluctuations in the possibility that consumers will behave unpredictably, lack of supervision by the authorities and fluctuations in the possibility of sanctions offered to business actors who commit violations.
Keywords: online product purchase, consumer protection, legislation, fluctuation
References
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