ANALISIS BAHASA PERSUASI DALAM IKLAN LAYANAN MASYARAKAT TENTANG COVID-19

Authors

  • Arief Darmawan UIN Walisongo Semarang

DOI:

https://doi.org/10.31316/skripta.v7i2.1902

Abstract

Pandemi Covid-19 mendorong Kementerian Kesehatan untuk proaktif dalam melakukan kampanye iklan layanan masyarakat berupa poster digital agar dapat memberikan pengaruh yang masif dan terstruktur terhadap perilaku masyarakat. Objek penelitian ini adalah kata atau kalimat persuasi yang digunakan di dalam iklan layanan masyarakat tersebut. Metode penelitian yang digunakan adalah desktriptif kualitatatif. Hasil penelitian ini adalah terdapat kata atau kalimat persuasi dalam iklan layanan masyarakat tentang Covid-19 yang dibuat oleh Kementerian Kesehatan Republik Indonesia.

Author Biography

Arief Darmawan, UIN Walisongo Semarang

Dosen Bahasa Indonesia di UIN Walisongo Semarang

References

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Published

2021-11-26

How to Cite

Darmawan, A. (2021). ANALISIS BAHASA PERSUASI DALAM IKLAN LAYANAN MASYARAKAT TENTANG COVID-19. Jurnal Skripta, 7(2). https://doi.org/10.31316/skripta.v7i2.1902

Issue

Vol. 7 No. 2 (2021): SKRIPTA NOVEMBER 2021

Section

Articles

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