SWOT Analysis of Giriloyo Batik Village, Wukirsari, Imogiri, Bantul, Yogyakarta
Keywords:
Metaheuristic, Simulation, Data mining, Design of experiment, Operation researchAbstract
Batik, as a form of intangible cultural heritage recognized by UNESCO, plays a significant role not only in shaping national identity but also in supporting Indonesia’s creative economy. One of the most authentic and historic centers of hand-drawn batik is Giriloyo Batik Village, located in Wukirsari, Imogiri, Bantul, Yogyakarta. Despite its cultural richness and tourism potential, the village faces complex challenges in artisan regeneration, digital adoption, and market competitiveness. This study aims to address three core questions: (1) What are the internal strengths and weaknesses of Giriloyo Batik Village? (2) Which external opportunities and threats shape its current landscape? (3) What effective SWOT strategies can be formulated to optimize its development in the medium to long term?
Using a qualitative descriptive approach with a case study method, the research combined field interviews with five key stakeholders—including artisans, cooperative leaders, tourism facilitators, and local officials—and supported this with a review of ten academic articles. The data were analyzed using a SWOT framework to develop strategic responses categorized as SO, WO, ST, and WT strategies.
The findings show that Giriloyo possesses strong cultural capital, skilled artisan networks, and active educational tourism programs. However, it also struggles with limited innovation, poor digital literacy, and insufficient infrastructure. External opportunities include government and NGO support, growing cultural tourism, and rising demand for sustainable products, while threats involve competition from printed batik and declining youth interest.
The study proposes a hybrid model of community-based tourism and artisan entrepreneurship supported by digital transformation and cooperative governance. These strategies are expected to strengthen Giriloyo’s position as a resilient cultural economy. The implications are relevant for policymakers, cultural tourism developers, and heritage communities aiming to balance preservation with innovation.
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