LOCAL REGULATIONS AND BUSINESS STRATEGIES TO SUPPORT KNITTED MSMES IN WUKIRSARI, YOGYAKARTA
Local Regulations and Bussines strategies Wukirsari
Keywords:
Business strategy, Data analysis, Knitting industry, Local regulations, MSMEsAbstract
This study investigates how local legislation and business practices affect the sustainability and competitiveness of knitted Micro, Small, and Medium Enterprises (MSMEs) in Wukirsari, Yogyakarta. Using a mixed-method approach—qualitative interviews and quantitative surveys—the researchers discovered that, while municipal regulations provide critical assistance, inadequate coordination undermines their efficacy. Business methods such as digital marketing, product innovation, and cooperation are critical in improving MSME resilience. Simulation, design of experiments, and data mining approaches were used to assess strategic models and consumer behaviour. The study indicates that connecting legislative frameworks with adaptable business models is critical for enhancing MSME performance and maintaining the longevity of the local knitting sector.
References
Adi, T. W. (2022). Bisnis mikro, kecil dan menengah. CV. Literasi Nusantara Abadi.
Anwar, S., Mariana, M., Rahmawati, C. H. T., Amelia, D., Fariantin, E., Murjana, I. M., Faisol, F., Sushardi, S., Gunawan, C., Sihombing, L., Mu’ah, M., Norvadewi, N., Fauzi, A. K., & Nuryati, N. (2023). Kewirausahaan berbasis UMKM. Penerbit SEVAL.
Hakim, L., & Susilowati, D. (2023). Influence analysis fundamentals on stock prices in the company bankings listed on Stock Exchange Indonesia period 2017–2021. Akuntansi: Jurnal Akuntansi Integratif, 9(1). https://doi.org/10.29080/jai.v9i1.1070
Hakim, L., Umpu Singa, H. A., Pahlevi, M. R., Aulia, N., Nizaruddin, Ardiansyah, M., Purnomo, A., Aina, H., Oktaviannur, M., Ardiyanti, R., Rinova, D., Adhelia, S. B., Kartika, A., Adisa, F., Redaputri, A. P., Iskandar, R. A., Fajri, R. C., Prakoso, A., Mustika Ratu, C. D., Soewito, Septiana, R. D., Hapsari, R. T. R. A., Anggalana, Satria, I., Aprinisa, Alfiyan, A., Sari, W. P., Yanu, Y., & Endra, R. Y. (2022). Strategi pemulihan ekonomi melalui pemberdayaan pelaku pariwisata, ekonomi kreatif, dan UMKM. Penerbit Adab. https://ubl.ac.id/monograph-ubl/index.php/Monograf/catalog/book/82
Kurniawan, I. G. A., Samsithawrati, P. A., & Lulo, L. D. D. M. (2023). Eksistensi sanksi administratif bisnis digital dalam perspektif economic analysis of law. Jurnal Ius Constiteundum, 8(1). https://doi.org/10.26623/jic.v8i1.6281
Purba, D. S., Kurniullah, A. Z., Banjarnahor, A. R., Revida, E., Purba, S., Purba, P. B., Sari, A. P., Hasyim, H., Butarbutar, Y. M., Fuadi, F., Aznur, T. Z., Purba, B., & Rahmadana, M. F. (2021). Manajemen usaha kecil dan menengah. Yayasan Kita Menulis.
Putri, D. D., & Yustisi, Y. P. (2022). Mekanisme tata kelola internal dan pengungkapan antikorupsi perusahaan di Indonesia. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 10(2). https://doi.org/10.37676/ekombis.v10i2.2683
Sanjaya, P. K. A., & Nuratama, I. P. (n.d.). Tata kelola manajemen & keuangan usaha mikro kecil menengah. CV. Cahaya Bintang Cemerlang.
Sarjana, S., Susandini, A., Azmi, Z., Ratnasari, K., Luhgiatno, L., Noviany, H., & Setyowati, L. (2022). Manajemen UMKM: Konsep dan strategi di era digital. EUREKA MEDIA AKSARA.
Sari, N. A., & Susilowati, Y. (2021). Pengaruh leverage, ukuran perusahaan, profitabilitas, kualitas audit, dan komite audit terhadap manajemen laba. Jurnal Ilmiah ASET, 23(1). https://doi.org/10.37470/1.23.1.176
Susilowati, H., Ratnaningrum, R., Andriana, M., Hargyatni, T., & Sholihah, E. (2022). Kinerja bisnis UMKM di era digital. EUREKA MEDIA AKSARA.
Suryana. (2013). Kewirausahaan (Kiat dan proses menuju sukses). Salemba Empat.
Wardoyo, H. (2024). Pergeseran transaksi bisnis dan perlindungan hukum UMKM menuju era digitalisasi. Jurnal Kolaboratif Sains, 7(10). https://doi.org/10.56338/jks.v7i10.6256
Wulandari, E. P., Sari, N. S., Akbar, M., & Shidiq, A. (2024). Manajemen perencanaan bisnis syariah pada e-commerce. J-EBI: Jurnal Ekonomi Bisnis Islam, 3(2). https://doi.org/10.57210/j-ebi.v3i02.325
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Ayyoehan Fadiya Annisa, Rani Eka Diansari, Dekeng Setyo Budiarto, Febria Gupita, Murniady Muchran, Sherliaty Binti Saad
This work is licensed under a Creative Commons Attribution 4.0 International License.
