Marketing Strategy of Awing Gading Bamboo Products Creative in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta
Keywords:
Bamboo Awung Gading, Bamboo Crafts, MSME Development, Wukirsari Village, Creative EconomyAbstract
Awuung Gading Bamboo Crafts is one of the traditional handicraft MSMEs in Wukirsari Village. This village has the potential for handicrafts from bamboo that can have economic value. If these MSMEs are managed properly, it will have an impact on the economy of local residents. The development of art in Indonesia shows a fairly rapid graph, especially in craft arts, for example woven crafts. Weaving crafts are traditional crafts that are still pursued to this day.
The method used in this study is qualitative with observation techniques, in-depth interviews, and documentation. The results of the study show that bamboo awung gading is widely used to make products such as tambir, rice holders, chairs, serving hoods, tissue holders, and trays. Meanwhile, for the marketing of bamboo handicraft products, it is a collector and the use of simple digital media, namely the story feature on the WhatsApp application. The production process of awung gading bamboo crafts is carried out for generations by involving family members as workers. Bamboo raw materials are obtained from local villages and several surrounding villages at a price of around IDR 6,000-IDR 7,500 per 4-meter long bamboo stick.
The production of ivory bamboo will have an impact on increasing the income of artisans, preserving local culture, and developing MSMEs in the local community. However, the challenges faced are a marketing system that is considered less than optimal and less directed management. Therefore, support from various parties is needed to expand the marketing of awung gading bamboo crafts
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