The Role of Public Relations in Improving Cooperative Relations With the Mass Media at the Office of The Regional Legislature of The District of Bangka

Authors

  • Yuni Ayu Izma Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Pahlawan 12 Bangka Belitung
  • Yang Gusti Feriyanti Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Pahlawan 12 Bangka Belitung

DOI:

https://doi.org/10.31316/jk.v6i3.3889

Abstract

Abstrak

Penelitian ini membahas tentang Peran Humas Dalam Meningkatkan Hubungan Kerjasama Dengan Media Massa di Kantor Dewan Perwakilan Rakyat Daerah Kabupaten Bangka. Kerjasama humas dan media massa adalah suatu kegiatan yang sangat penting untuk dilakukan dalam mempublikasikan informasi. Metode penelitian yang digunakan adalah penelitian kualitatif, teknik pengumpulan data, dengan cara observasi non partisipan, wawancara terstruktur dan dokumentasi. Hasil penelitian ini menunjukkan bahwa peran humas DPRD kabupaten Bangka dengan media massa sebagai bentuk publikasi kegiatan dalam meningkatkan citra positif para anggota dewan. Peran humas dalam meningkatkan hubungan kerjasama dengan media massa yang tertuang dalam Memorandum Of Understanding dalam bentuk surat perjanjian kerjasama mengenai pasal-pasal hukum untuk dipatuhi. Salah satu bentuk kerjasamanya berupa memberikan hasil keputusan DPRD dalam membuat rancangan peraturan daerah sesuai fungsi DPRD melalui media massa agar informasi yang disampaikan tepat sasaran kepada publik.

Kata Kunci: Humas, Hubungan Kerjasama, Media Massa.

 

Abstract

This research discusses the role of Public Relations in Improving Cooperation Relations with the Mass Media at the Regional House of Representatives Office of the Bangka Regency. Cooperation between public relations and mass media is an activity that is very important to do in publishing information. The research method used is qualitative research, data collection techniques, by means of non-participant observation, structured interviews and documentation. The results of this study indicate that the role of public relations for the DPRD of Bangka Regency with the mass media as a form of publication of activities in increasing the positive image of the members of the council. The role of public relations in improving cooperative relations with the mass media as stated in the Memorandum of Understanding in the form of a cooperation agreement regarding legal articles to be complied with. One form of cooperation is to provide the results of DPRD decisions in drafting regional regulations according to DPRD functions through mass media so that the information conveyed is right on target to the public.

Keywords: Public Relations, Cooperation Relations, Mass Media.

References

DAFTAR PUSTAKA

Abadi, S. et al. (2021) “Indonesian Desirious Finality Of The Community In Regard,†Journal of Legal, Ethical and Regulatory Issues, 24(Special Issue 1), hal. 1–10. Tersedia pada: https://www.abacademies.org/articles/indonesian-desirious-finality-of-the-community-in-regard.pdf.

Aliyyah, N. et al. (2021) “What Affects Employee Performance Through Work Motivation ?,†Journal of Management Information and Decision Sciences, 24(Special Issue 1), hal. 1–14. Tersedia pada: https://www.abacademies.org/abstract/what-affects-employee-performance-through-work-motivation-11529.html.

Arnas, Y. et al. (2021) “Factors Affecting Earning Management On Transportation Corporations In Indonesia,†International Journal of Economics, Business and Accounting Research (IJEBAR), 5(1), hal. 150–159. Tersedia pada: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/2170/1012 (Diakses: 7 September 2021).

Asih, P. (2022) “Peran E-Leadership dan E-Culture di Era Digital,†6(2), hal. 3959–3966.

Cangara, H. (2019) Pengantar Ilmu Komunikasi. Edisi Keem. Jakarta: PT Raja Grafindo Persada.

dprd.bangka.go.id (2020) Dewan Perwakilan Rakyat Daerah Kabupaten Bangka, https://dprd.bangka.go.id/.

Endarto, B. et al. (2021) “Global Perspective On Capital Market Law Development In Indonesia,†Journal of Management Information and Decision Sciences, 24(1), hal. 1–8. Tersedia pada: https://www.abacademies.org/abstract/global-perspective-on-capital-market-law-development-in-indonesia-12027.html.

Hendriarto, P. et al. (2021) “Understanding the Implications of Research Skills Development Framework for Indonesian Academic Outcomes Improvement,†Jurnal Iqra’ : Kajian Ilmu Pendidikan, 6(2), hal. 51–60. doi: 10.25217/JI.V6I2.1405.

Jannah, M. et al. (2020) “Effect of ISO 9001, ISO 45001 and ISO 14000 toward financial performance of Indonesian manufacturing,†Systematic Reviews in Pharmacy. EManuscript Technologies, 11(10), hal. 894–902. doi: 10.31838/srp.2020.10.134.

Kriyantono, R. (2012) Public Relation & Crisis Management : Pendekataan Ctitical Public relations, etnografi kritis & kualitatif, Kencana. Pertama. Jakarta: Prenada Media Group.

Kusiyah, Kalbuana, N. dan Rusdiyanto (2022) “Pengaruh narsisme ceo dan arus kas bebas terhadap kinerja perusahaan,†Jurnal Riset Akuntansi Politala, 5(1), hal. 36–45.

Mayzaroh, A. S., Kalbuana, N. dan Purwanti, T. (2019) “Pengaruh Motivasi Bonus, Motivasi Kontrak Hutang, Motivasi Politik dan Kualitas Audit Terhadap Manajemen Laba (Studi Empiris Pada Perusahaan BUMN Yang Terdaftar di Bursa Efek Indonesia),†Edunomika. STIE AAS Surakarta, 3(02). doi: 10.29040/JIE.V3I02.608.

Moleong, L. (2017) Metodologi penelitian kualitatif. Bandung: PT Remaja Rosdakarya.

Prasetyo, I., Aliyyah, N., Rusdiyanto, Suprapti, S., et al. (2021) “Performance Is Affected By Leadership And Work Culture: A Case Study From Indonesia,†Academy of Strategic Management Journal. Allied Business Academies, 20(SpecialIssue2),

Prasetyo, I., Aliyyah, N., Rusdiyanto, Utari, W., et al. (2021) “Effects of organizational communication climate and employee retention toward employee performance,†Journal of Legal, Ethical and Regulatory Issues, 24(Spesial Issue 1), hal. 1–11. Tersedia pada: https://www.abacademies.org/articles/effects-of-organizational-communication-climate-and-employee-retention-toward-employee-performance.pdf.

Pudjiastuti, W. et al. (2022) “Earning Management Effect On Financial Statement Fraud, With Corporate Governance As A Moderating Variable,†International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3).

Ruslan, R. (2020) Manajemen Public Relations & Media Komunikasi (Konsepsi dan Aplikasi). Revisi. Jakarta: Rajawali Pers.

Tjahjani, F. et al. (2022) “Fraud Pentagon Theory: Indication Toward Fraudulent Financial Reporting On Non-Banking Sector,†International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3).

Yuliana, N. (2014) Media Relations. Pertama. Yogyakarta: Graha Ilmu.

Yulistian, N., Kalbuana, N. dan R., A. N. B. (2020) “Pengaruh Intellectual Capital, Tata Kelola Perusahaan Dan Kualitas Audit Terhadap Manajemen Laba,†JABI (Jurnal Akuntansi Berkelanjutan Indonesia), 3(1), hal. 56–71. Tersedia pada: http://www.openjournal.unpam.ac.id/index.php/JABI/article/view/3830.

Downloads

Published

2022-08-29

Issue

Vol. 6 No. 3 (2022): October 2022

Section

Articles

License

Copyright (c) 2022 Yuni Ayu Izma, Yang Gusti Feriyanti

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions.
  2. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Lisensi Creative Commons

This work is licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.