Training of Product Innovation and Human Resource Development to Improve Productivity in UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta
Keywords:
UMKM, Batik Giriloyo, product innovation, human resources development, productivityAbstract
The community service program aimed to increase the competitiveness of UMKM Batik Giriloyo which located in Kabupaten Bantul, Yogyakarta, through innovative training and human development. The activity emerged as the response of the challenges in the low product competitiveness and the limitation of the management faced by the business actors. By qualitative approach, in-depth interview, observation, dan documentation are used to design a training which provide applicative understanding related to innovative batik design, business management, and digital marketing. The result of the activity indicates a significant improvement in creative design, production efficiency, and also managerial skill for participants. More than 80% of the participants create new design successfully by positive feedback from internal market testing. The participative approach proven that it is effectively to match training material as local needs, so it supports the business sustainability and cultural-based economic empowerment. This program provide substantial contribution in strengthening the position of UMKM Batik Giriloyo as part of competitive local creative economy ecosystem.
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Copyright (c) 2026 Mohamad Khaeri Abdillah, Chadyan Fathurachman
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