Human Resource Management Analysis of the Giri Asri Women Farmers Group, Cengkehan, Wukirsari, Imogiri, Bantul, Special Region of Yogyakarta

Abstract

This article investigates how Human Resource Management (HRM) principles are applied in the Giri Asri Women Farmers Group (KWT) in Cengkehan, Wukirsari, Imogiri, Bantul, Special Region of Yogyakarta.  The objective of this article is to examine how community-based agricultural groups can enhance productivity, sustainability, and overall empowerment through the strategic use of HRM. KWT plays a crucial role in food security and family well-being, and it is essential for rural development and women's economic empowerment in Indonesia. However, HRM practices within community-based agricultural groups often receive insufficient academic attention. By drawing on literature regarding KWT in Indonesia, established HRM principles, and comparisons from other KWT case studies, this article summarizes key challenges and best practices. This synthesis is then used to propose a conceptual framework for the implementation and development of HRM in the Giri Asri KWT, acknowledging the limitations of specific empirical data on the group. Conceptual analysis reveals that KWTs operate as entities with multiple facets—serving as learning centers, collaboration tools, and production units—that have unique and complex HRM needs. Common challenges found in various KWTs include limited access to capital and appropriate technology, low market bargaining power, and difficulties in maintaining consistent member motivation. Successful HRM strategies for KWTs involve a comprehensive approach to training and capacity building, the implementation of flexible and open leadership styles, the development of diverse motivational incentives beyond financial gains, and the establishment of strong and collaborative external partnerships. Additionally, the demographic characteristics of KWT members (often dominated by elderly women) require appropriate HRM interventions, including a focus on succession planning to ensure long-term sustainability. In summary, strategic HRM, when appropriately tailored to the unique socio-economic and cultural conditions of community-based farmer groups, is crucial for KWTs like Giri Asri in enhancing agricultural productivity, improving members' well-being, and efficiently contributing to local and regional food security.