Digital Transformation of Giriloyo Batik: A Necessity or a Choice?

Abstract

The Giriloyo Batik Centre in Bantul, Yogyakarta, is a traditional batik hub with significant historical and cultural value. However, in facing the challenges of modern markets and digitalisation, batik entrepreneurs in this area still encounter various structural and cultural obstacles. This study employs a descriptive qualitative approach to explore the perceptions, readiness, and barriers experienced by entrepreneurs during the digital transformation process. The researchers collected data through in-depth interviews, a literature review, and field documentation. The findings reveal that, despite attempts to utilise social media and marketplaces, limitations in digital literacy, the relatively old age of entrepreneurs, and a lack of digital managerial skills remain the primary barriers. Stakeholders have not yet fully implemented digital transformation as an integrated e-commerce system. Therefore, stakeholders must prioritise technology adoption and human resource development, which can be achieved through intensive training and mentoring initiatives. This study recommends a community-based approach to digitalising the traditional batik industry as a more sustainable strategy.