Enhancing the Competitiveness of Knitted Products through Design and Packaging Education at Sentra Rajut Nogosari, Bantul, DIY

Abstract

International Community Service Program implemented in Sentra Rajut Nogosari serves as a platform for learning and empowering the local knitting craft community. This activity aims to strengthen the implementation of the higher education Tri Dharma and support the achievement of the Main Performance Indicators (IKU) for lecturers and students through active engagement in off-campus activities that have a direct impact on society. Through a series of educational activities and limited technical guidance, the artisans gained practical knowledge on the principles of product design, packaging strategies, and the importance of visual branding to increase the selling value of knitting products. The introduction of digital knitting machines and examples of creative designs based on industry catalogs opened new insights for partners to develop more modern and competitive products. Positive changes in the understanding and participation of artisans indicate that the participatory approach has been effective. Artisans began to respond actively by planning brand development, designing informative packaging, and exploring digital marketing opportunities through e-commerce platforms and social media. In the future, there is a need for continuous assistance in the form of intensive training on digital marketing, micro-business management, and creative product development based on technology. This support is expected to strengthen the program's initial achievements and help the community achieve economic independence based on competitive local potential.