EXPANSION OF THE WUKIRSARI VILLAGE SHADOW PUPPET TOURISM MARKET THROUGH DIGITAL MARKETING: EXPANSION OF THE WUKIRSARI VILLAGE

Ningrum Pramudiati; Lulu Amalia Nusron; Hari Purnama; Natalia Ratna  Ningrum; Karina Amanda Savira; Mansur Mansur Matkarimov

Authors

Ningrum Pramudiati Accounting Department, Faculty of Business and Law, Universitas PGRI Yogyakarta, Indonesia,Universitas PGRI Yogyakarta , Indonesia
Lulu Amalia Nusron Accounting Department, Faculty of Business and Law, Universitas PGRI Yogyakarta, Indonesia,Universitas PGRI Yogyakarta , Indonesia
Hari Purnama Accounting Department, Faculty of Business and Law, Universitas PGRI Yogyakarta, Indonesia,Universitas PGRI Yogyakarta , Indonesia
Natalia Ratna Ningrum Management Department, Faculty of Business and Law, Universitas PGRI Yogyakarta, Indonesia,Universitas PGRI Yogyakarta , Indonesia
Karina Amanda Savira Business Law Department, Faculty of Business and Law, Universitas PGRI Yogyakarta, Indonesia,Universitas PGRI Yogyakarta , Indonesia
Mansur Mansur Matkarimov Mamun University, Uzbekistan,Mamun University , Indonesia

Keywords:

Digital Marketing, Marketplace, Sosial Media, Wayang Kulit

Abstract

This community service, located in the Wayang Wukirsari Tourism Village, Bantul, DIY, is a significant step towards preserving the cultural heritage of leather puppet products and performances. The community service team, through observations, interviews, discussions, and training sessions over a three-month period, identified the lack of successors to preserve the leather puppet culture as a major issue. To address this, the team proposed solutions to increase promotion and sales through social media and marketplaces while also providing training in creating social media accounts, specifically Instagram and Facebook. Furthermore, the community service team provided training on creating and utilizing Shopee as a marketplace. The goal is to not only increase product sales but also to provide added business value for leather puppet artisans, thereby empowering them economically. The team believes that if artisans derive added value from the sale of their products, the interest in carrying out this cultural regeneration will increase, fostering a sense of hope and progress

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EXPANSION OF THE WUKIRSARI VILLAGE SHADOW PUPPET TOURISM MARKET THROUGH DIGITAL MARKETING