BUILDING MANAGERIAL SKILLS FOR SMALL AND MEDIUM ENTERPRISE MANAGERS IN THE VILLAGE OF WUKIRSARI, BANTUL: TOWARDS PROFESSIONAL

Abstract

The Sustainable International Community Service Program in Wukirsari Village, Bantul, Yogyakarta, aims to improve the managerial skills of the managers of the Teh Gurah MSME, CV Alatief Herbal. Through observation and interviews, students at the Teh Gurah MSME identified the challenges faced by MSMEs, particularly in terms of management and organizational structure. Teh Gurah, a traditional herbal product, faces challenges in production efficiency and managerial understanding. By applying direct observation and service learning methods, the students provided solutions in the form of a more professional organizational structure, which is expected to improve the performance and growth of the SME. The results of this program highlight the importance of collaboration between academics and SME practitioners in creating more professional and sustainable business practices.